Treating all customers equally is not only KEY to developing good customer service, it's simply just THE RIGHT THING TO DO. Customers we know well, we tend to smile more readily with them and welcome them more openly, but such behaviors are easily observed by other visiting customers, ESPECIALLY when the treatment they've received is less than stellar. For us public service professionals, we're in the business of wanting ALL persons who enter our doors to feel welcome and feel a sense of sincere concern that we're genuinely interested in their needs and whether we can assist in helping them acquire the resources they desire. This includes customers who may not look as sophisticated as we'd like them to look, speak as refined as we'd like them to speak, smell as inviting as we'd like them to smell, or treat US as friendly as we'd like them to treat us. Yup, dedicating one's self to the field of public service can be a difficult decision AND can be definitely a challenging career path at times BUT it's unlikely there'll be a career choice that is MORE REWARDING than that of public service.
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